Privacy Policy

When you interact with Reform Lab, we may collect the following types of personal information:

• Contact information — first name, last name, email address, and phone number when you submit a form or start a chat on this site.
• Communication preferences — your opt-in consent for receiving SMS messages.
• Chat messages — the content of conversations you have with our website chat assistant, so our team can follow up on your enquiry.
• Usage data — information about how you interact with our website, including pages visited and time spent on them.

We use the information we collect to:

• Respond to your enquiries about our classes, intro offer, and membership options
• Send you information about class schedules, updates, and studio announcements
• Send SMS messages regarding class information, schedules, and membership updates — only if you have explicitly opted in
• Improve our website and the services we offer

By providing your phone number and checking the SMS consent box, you agree to receive text messages from Reform Lab about class information, schedules, and membership updates.

• Message frequency varies.
• Message and data rates may apply.
• Reply STOP at any time to opt out of further messages.
• Reply HELP for assistance, or contact us at (925) 967-3265.
• Consent to receive SMS messages is not a condition of purchasing any goods or services.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All other categories of information are subject to the sharing terms in section 4 below.

We do not sell your personal information. We share it only with service providers who help us operate this website and communicate with you — for example, our messaging and customer-communication platform, our website analytics provider, and our hosting provider. These providers may only use the information to perform services on our behalf.

We may also disclose information where required by law or to protect our legal rights.

We keep your personal information for as long as it is needed to respond to your enquiry and to maintain your relationship with the studio, unless a longer retention period is required by law. We use reasonable administrative and technical safeguards to protect it, though no method of transmission over the internet is entirely secure.

You may request access to, correction of, or deletion of the personal information we hold about you, and you may opt out of marketing communications at any time. If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information we collect and to request its deletion. To exercise any of these rights, contact us using the details below.

Our website and services are not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with information, please contact us and we will delete it.

We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.

Questions about this policy or your information? Get in touch:

• customerservice@reformlabpilates.com
• (925) 967-3265
• Reform Lab — Pleasanton, California